Health & Wellness Company Serving Employees
Strong client loyalty - 100% Renewal Rate in 2020!
This health and wellness company serves employers across various industries, and boasts strong client loyalty – with a 100% renewal rate in 2020! The company provides health and wellness programs which includes numerous health-related assessments complete with personal and aggregate reporting, algorithms for scoring, scientific documents, historical documents, behavior change tools, consulting tools, and consulting templates. The company also has extremely low overhead due to not requiring a commercial office space. The intangible asset of its long-term relationships with clients can’t be understated, providing a stable base for future growth.
The company works directly with employers, as well as through vendors (other companies who have similar services) and insurance brokers who are working with organizations on benefits packages. The owner handles some sales, as well as client relations and general oversight of company operations. There is 1 full-time W2 employee who runs the day-to-day operations of the business; the rest of the staff is subcontracted out. This includes a full-service IT team, along with a graphic designer, a bookkeeper, an accountant, a salesperson, and other subs as needed.
Most clients have a one-year contract, and a large portion are recurring, with 100% of 2020 clients signing a renewal. Monthly fees bring in recurring monthly revenue, averaging between $20k-$35k per month. The company also has 5 different resellers, who act as passive sellers of the products. The proprietary platform is set up for this – an organization can purchase the assessments and then market/resell the assessments on their behalf. The business has had 75+ companies on their platform over the years – many of these came from their resellers. Increasing the number of resellers would be a huge opportunity for revenue growth.
Priced at $490,000, a 10% down payment of $49,000 returns $118,046 in the first year after debt payments – a 241% return on investment. With their sizable database already in place, along with the technology platform & scientific foundation, a new owner could take this company to the next level. This would be an excellent strategic partnership opportunity for an existing health & wellness company!
Year Established: 2005
Service Area: Nationwide, with some International work
Services: Health and wellness technology platform – assessments, behavior change, and program evaluation services and consulting
Clients: Employers from businesses across a variety of industries (8-15 at a time on average), plus several companies who resell the products to their own clients
Lease: No commercial office space
Reason for Selling: Company has huge growth potential; owner would like to be part of helping it grow or move onto a new (non-compete) venture
Personnel: 2 FT W2 employees: 1 Owner + 1 VP of Operations; Subcontractors: Graphic Design, Bookkeeper, Accountant, IT team, Sales
Seller Training Period: Owner is willing to stay on board indefinitely to be part of growing the company; open to discussion on transition period
Growth Opportunities: Increase resellers to expand revenue, create new tools, expand national/international client base
Current Owners’ Responsibilities: Sales, client relations, general oversight of company operations
Cash Flow Analysis
|Description of Financial Statement||P&L Statement||Tax Return||Tax Return||Notes|
|Net Income Shown on Financial Statement||$447||$141,583||$90,067|
|Compensation to Owner||$50,000||$51,974||$48,838|
|11% Tax on total W2 Salaries||$5,500||$5,717||$5,372|
|Employee Benefit||$8,400||$8,400||$8,400||Owner & wife health insurance|
|Auto||$1,102||$3,843||$3,363||Repairs & registration|
|Rent||$26,000||$22,000||$24,000||Paid to owner|
|Seller's Cash Flow = Total Addbacks + Net Income||$111,426||$251,906||$213,997|
|Profit Margin||33.31 %||52.94 %||48.56 %|
- Profit Margin: 29%
- List Price: $490,000
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