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Opportunities

B2B Health & Wellness Technology & Consulting

With a nationwide client base!

CASH FLOW
$207,101

Specifications

  • Price
    $675,000

  • Revenue
    $475,790

  • Cash Flow
    $207,101

  • Service Area
    Nationwide, with some International work

  • Profit Margin
    44%

  • Reason for Sale
    Company has huge growth potential; owner would like to be part of helping it grow or move onto a new (non-compete) venture

With a proprietary technology platform, evaluation tools, algorithms, and historical database already in place, the mission of this company is to provide health & wellness program services for corporations and small to medium-sized businesses nationwide! A full range of products and solutions are offered to clients, including numerous health-related assessments complete with personal and aggregate reporting, algorithms for scoring, scientific documents, historical documents, behavior change tools, consulting tools, and consulting templates. The company works directly with employers, as well as through vendors (other companies who have similar services) and insurance brokers who are working with organizations on benefits packages. The owner handles some sales, as well as client relations and general oversight of company operations. There is 1 full-time W2 employee who runs the day-to-day operations of the business; the rest of the staff is subcontracted out. This includes a full-service IT team, along with a graphic designer, a bookkeeper, an accountant, a salesperson, and other subs as needed.

 

Most clients have a one-year contract and a large portion are recurring, with 100% of 2020 clients signing a renewal. Monthly fees bring in recurring monthly revenue, averaging between $20k-$35k per month.  The company also has 5 different resellers, who act as passive sellers of the products. The proprietary platform is set up for this – an organization can purchase the assessments and then market/resell the assessments on their behalf. The business has had 75+ companies on their platform over the years – many of these came from their resellers. Increasing the number of resellers would be a huge opportunity for revenue growth.

 

Priced at $675,000, a 10% down payment of $67,500 returns $117,005 in the first year after debt payments – a 173% return on investment. With their sizable database already in place, along with the technology platform & scientific foundation, a new owner could take this company to the next level. This would be an excellent strategic partnership opportunity for an existing health & wellness company!

Business Highlights

Year Established: 2005

Service Area: Nationwide, with some International work

Services: Health and wellness technology platform – assessments, behavior change, and program evaluation services and consulting

Clients: Employers from businesses across a variety of industries (8-15 at a time on average), plus several companies who resell the products to their own clients

Lease: No commercial office space

Reason for Selling: Company has huge growth potential; owner would like to be part of helping it grow or move onto a new (non-compete) venture

Personnel: 2 FT W2 employees: 1 Owner + 1 VP of Operations; Subcontractors: Graphic Design, Bookkeeper, Accountant, IT team, Sales

Seller Training Period: Owner is willing to stay on board indefinitely to be part of growing the company; open to discussion on transition period

Growth Opportunities: Increase resellers to expand revenue, create new tools, expand national/international client base

Current Owners’ Responsibilities: Sales, client relations, general oversight of company operations

Cash Flow Analysis

Description of Financial StatementTax ReturnTax ReturnTax ReturnNotes
202020192018
GROSS SALES$476,790$440,710$484,920
Net Income Shown on Financial Statement$141,583$90,067$156,554
ADDBACKS
Compensation to Owner$51,974$48,838$36,991
11% Tax on total W2 Salaries$5,717$5,372$4,069
Interest$7,007$10,421$8,569
Meals$820$486$2,045
TOTAL ADDBACKS$65,518$65,117$51,674
Seller's Cash Flow = Total Addbacks + Net Income$207,101$155,184$208,228
Profit Margin43.44 %35.21 %42.94 %
  • Profit Margin: 44%

Financial Highlights

  • List Price: $675,000
  •  

Valuation

Funding Example

Purchase Price:

$675,000

$
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Years
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Bank Loan Needed: $

Years
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$
$
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$
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Funding Details

Business:

Offer Price: $

% Buyer Cash Down at Closing: $

% Seller Carry Back via Promissory Note: $

year term at a rate of %

% of Purchase Price secured by Buyer and Seller

Total Bank Loan Need: $

% of Purchase Price

Desired Loan Type:

Desired Bank Terms: year term at a rate of %

Total Business Assets, Inventory, and A/R: $

Total Undercollateralized Loan: $

Loan Payments

Monthly Payment to Bank: $
Yearly Payment to Bank: $
Monthly Payment to Seller: $
Yearly Payment to Seller: $
Total Monthly Debt Service: $
Total Yearly Debt Service: $

Conclusions

Fixed Charge Coverage Ratio

The bank will require a minimum ratio of 1.5 to be lendable.

Cash Flow:
2020 Cash Flow
$
Annual Debt Service: $
RATIO:

Buyer's Net Operating Income (NOI)

The amount of money the Buyer will retain as profit.

Cash Flow:
2020 Cash Flow
$
Annual Debt Service: -$
NOI:

Buyer's Return on Investment (ROI)

The rate of return on the Buyer's down payment.

Down Payment: $
NOI:
ROI: %

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210 N 78th St. 2nd Floor
Omaha, NE 68114

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The Firm is not a real estate brokerage and therefore the staff will not handle any aspect of the lease, sale or purchase of real estate.